As technology continues to advance, getting connected with the rest of the world is easier than ever. We not only still have the old faithful telephone but we also have the Internet where we can connect by email, instant messaging, social media, video conferencing, and countless other ways to get to the people we need to talk to. It seems that with all this connectivity, the old-fashioned telephone seems to have less and less use these days.
If you’re someone who works at home or is on the road a lot you might be wondering if you really need to have dedicated business phones to keep your business running. It’s a logical question when you consider that with a cell phone you can always be in contact no matter where you are. A landline only ties you to your office and hinders your movement. However, there is still a lot of good reasons why you would seriously want to consider having a business phone in your office.
It Keeps Things in Order:
One reason is it makes sure that your business and personal calls remain separate. This is very important for the self-employed individual or the one who works at home. Having only one phone line for both business and personal calls can invite interruptions from friends and family that could impact your business.
Nowadays, you can get an office phone number that is powered through the Internet so it will save you money at the same time. The added features make it easy for you to get out of the office when you need to and still be connected. Features like call forwarding, phone answering services, and voicemail mean that the new business phones offered today do not need to leave you feeling tied down.
Startup businesses struggle to gain a good reputation in their profession. This is especially true for those who work out of their home. Total reliance on a cell phone does not always give a positive image. When you have a dedicated phone line for your business you are free to answer the call with a professional catch phrase. When your number is shared with personal contacts people tend to be much more casual when they answer, thus casting a shadow that doesn’t put your business in the best light. A business phone also gives the impression that you’re not just a one-man show. You can hire remote services to answer your calls giving the impression of a well-established business entity.
Keeps Your Private Life Private:
When business phones and private phones are kept separate it means that you don’t have to share your personal phone number with business contacts. You can have one single phone line and several phone numbers giving the impression that you’re in charge of several departments. You won’t ever have to miss an important phone call again, and you don’t run the risk of losing business as a result.
It Keeps Your Organized:
In business, things can quickly get out of hand. Different departments have different responsibilities and while they sometimes overlap using the same phone line can also cause problems. A business that may be planning a special conference or event may have hired an event organizer to handle all the details of that event. With a business phone, all calls can be directed to the person responsible for those things so that you are not constantly interrupted in your own business dealings. This rule can apply to any department in your business, sales, marketing, maintenance, etc. When you have a phone number for each of these departments it keeps everything organized so that business runs smoothly all the time.
The Calls Are Clearer:
While cell phones and smart phones are definitely more convenient they are not always the best option for discussing business. Most people who use mobile devices are constantly on the move. They may pick up a call in their car, in a restaurant, or while at a meeting. Because they are almost always in motion, the signal the device receives is often inconsistent. It’s no secret that calls are often dropped, the speakers are often unclear, the volume is usually too low and the list goes on.
When you have a business phone the signal is usually more reliable. Even with an Internet based phone service it is possible to get a clear and consistent signal so your phone calls are clear and reliable every time. This gives the caller the sense that he is dealing with a professional business that appreciates quality.
Not Everyone Is on the Internet:
Finally, even with all of the modern advancements in technology we have today, not everyone is connected to the world wide web. When you look around you it may seem like everyone is there but there is still a large population of people who prefer to do business the old-fashioned way. If you’re ignoring this large group of people you’re ignoring a healthy part of your business and possibly curtailing your business’ possibility to grow.
Depending on the type of business you’re in, you could be cutting out as much as a third of your prospects. According to a recent survey, results showed that more than 30% of the US population said they only used the Internet once a month. Of course, those figures might vary from one area to the next but it is worth considering that those who do not regularly use the Internet may not be able to contact you at your place of business unless you have a separate landline.
We live at a time where everything is changing but we must still remember that there are some who are still holding on to the old. As a business owner, it is important to be able to connect with as many potential customers as possible so while we still want to embrace the new let’s try to hold on to a little of the old too. That way we stay connected to more people that can propel our business forward.